Book Assessment

Sherif A. Magd, founder of Sherify, in a luxury restaurant dining room

Hospitality Growth Advisory

Built Hospitality Brands.Helping Others Do the Same.

We help food & beverage concepts launch, grow, and recover revenue, led by an operator who has actually built and run the brands, not just advised on them.

Restaurants · Food Trucks · Ghost Kitchens · Coffee · Dessert · Beverage · Bars

Book Your Free Growth Assessment See How We Help

20-minute call. No obligation. A real operator reviews your concept.

Sherif A. Magd

Founder · Hospitality Operator

One Operator. The Brands He Built.

Sherif

Founder

Social Followers Built
Across Hospitality Brands

Millions

Of Organic Views
Generated Online

Multiple

Concepts Built
& Operated First-Hand

B.S.

Restaurant & Hotel Admin
Missouri State University

Proof of Work

Real Brands. Real Concepts. Real Experience.

These aren't case studies from a deck. They're concepts built, launched, and operated through the same problems your business faces every day.

Flagship Concept

Brand · Audience · Growth

Dirty Potato

More than a restaurant brand, Dirty Potato is a working model of how hospitality is grown today. Built from the ground up around audience building, food discovery, and content-driven marketing, it turned a concept into a recognizable name with a real following.

Audience Building Hospitality Marketing Food Discovery Brand Growth Social-First Content

Visit dirtypotato.co

Deluxe Mac & Cheese

MacCheesy's

A craveable, comfort-food brand: positioning, menu engineering, and a launch built to move fast and stand out.

Fire-Grilled Kebabs

The Kebab Shack

A fast-casual concept built around a tight menu, strong unit economics, and a brand people remember.

Atmospheric luxury restaurant dining room

Great hospitality isn't built in a deck. It's built on the floor. One decision, one shift, one full room at a time.

Sherif A. Magd, Founder

The Founder

I Know Hospitality Because I've Lived It.

I'm Sherif A. Magd. I didn't read about this industry in a textbook and call myself a consultant. I built the brands, ran the lines, fixed the margins, and grew the audiences.

I hold a Bachelor's in Restaurant & Hotel Administration from Missouri State University, and I've built and operated multiple food & beverage concepts, including Dirty Potato, MacCheesy's, and The Kebab Shack. I know what it feels like to watch revenue leak, to fight for every margin point, and to make a concept actually work.

Now I bring that operator's eye to other owners, helping food & beverage businesses launch the right way, recover revenue they're losing, and grow with systems that hold up under real pressure.

MSURestaurant & Hotel Admin

OperatorBuilt & ran real concepts

850K+Followers built

Sherif A. Magd

What We Offer

How We Help Your Concept Win

Three ways to work together, whether you're opening, stabilizing, or scaling. Every engagement starts with a free assessment so we only recommend what your business actually needs.

Launch

Open the Right Way

For new concepts and pre-launch owners. We build the brand, menu, and go-to-market so you open with momentum instead of guessing.

Concept & brand positioning
Menu & pricing strategy
Launch & content playbook

Starting at project-based pricingContact for a tailored scope

Start with an assessment

Revenue Recovery

Stop the Leaks

For open concepts losing money they shouldn't. We find where revenue is leaking across pricing, operations, marketing, and retention, then plug it.

Full revenue-leak audit
Pricing & margin fixes
Ongoing monthly partnership

Setup + monthlyContact for pricing · backed by our guarantee

Start with an assessment

Growth Accelerator

Scale What Works

For concepts that are working and ready for more: more locations, more demand, more systems. We build the engine to scale without breaking.

Demand & content systems
Automation & ops scaling
Multi-location readiness

Setup + monthlyContact for pricing

Start with an assessment

When It's Serious

The Turnaround Intensive

When a concept is bleeding and you need it fixed now, not in six months, this is a focused, hands-on intervention. We go deep on the business, stabilize it, and build the plan to bring it back.

It's not for everyone. It's for owners who are serious about saving their concept and ready to move fast with someone who's been in the kitchen and the books.

Turnaround Intensive

Project-based

Scoped to the size and urgency of your situation. Contact for pricing after a free assessment.

Request a Turnaround Assessment

How It Works

A Clear Path From Stuck to Growing

No mystery, no fluff. Here's exactly how we work together.

Assess

We start with a free assessment: your concept, your numbers, and where the real opportunity is.

Build

We build the plan and the systems: positioning, pricing, content, and operations tailored to your business.

Deploy

We put it to work: launches, fixes, and campaigns executed by someone who knows the floor.

Grow

We measure, refine, and scale what's working so the gains compound over time.

Results

Built on Real Work, Not Promises

Sherify is built from concepts that were actually launched and operated. As we partner with new owners, their results will live here.

Brands Built From Zero

Dirty Potato, MacCheesy's, and The Kebab Shack: concept, brand, menu, and operations created from the ground up.

Audiences That Convert

Hundreds of thousands of followers and millions of organic views built across hospitality brands.

Operator-Level Detail

Decisions made by someone who has run the line, managed the margins, and lived the day-to-day.

We don't fabricate case studies or borrow other people's numbers. Your results will be earned, and when they are, this is where they'll be featured.

Our Promise

The Revenue Recovery Guarantee

If our Revenue Recovery work doesn't recover more than it costs in the first month, you don't pay for the second.

We only win when you win. That's the kind of partner an operator should be.

Who We Serve

If You Run a Food & Beverage Concept, We Speak Your Language

Restaurants

Food Trucks

Ghost Kitchens

Coffee Shops

Dessert Concepts

Beverage & Bars

Free Hospitality Growth Assessment

Let's Find the Growth Hiding in Your Concept

Book a free 20-minute assessment. A real operator, not a salesperson, reviews your business and tells you where the biggest opportunity is. No pitch, no obligation.

Honest read on your concept: what's working and what's quietly costing you.
Your biggest growth lever: the one move likely to move the needle most.
A clear next step: whether or not we end up working together.

Request Your Assessment

Tell us about your concept and we'll reach out within 24 hours.

Your Name

Business Name

Concept Type

Monthly Revenue

Your Biggest Challenge Right Now

Phone

We'll never share your information. You'll hear from us within one business day.

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